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Media planning for XYZ

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Only 25% of businesses make it to a mature 15 years or more, according to the Small Business Association. An astounding statistic isn't it? Unfortunately, it's true. Most small businesses launch with desire, heart and passion and to live forever, not to struggle and fizzle out. What they need is a plan. Not just a business plan, but a detailed marketing plan. Other number crunchers might argue, but we feel the marketing plan is the most important piece of any … Read More...

So what IS Social Media anyway? Well, that's the first question you need to answer. If you look it up on Wikipedia, it'll confuse you more than anything else! For those of us who are, ahem...over 25 or even 30 in some cases, few of the social networks make any sense. We didn't grow up with them and it's not natural for humans to communicate with our thumbs on a little rectangular box, is it? Our definition of Social Media is simple, web-based applications that allow … Read More...