SEO

All these marketers keep telling you that you need SEO. Your Web Designer, Graphic Designer and Business Coach all say you need it too. But no one seems to be able to tell you what it is or how it works!

Today is your lucky day. We have a fresh approach to marketing for SMEs (Small-Medium Enterprise), we educate and empower. Yes we want to tell you the truth, the whole truth and nothing but the truth so YOU can make an informed decision. We’ll share what every single mind-numbing acronym means and why you need to know it!

So back to SEO. SEO stands for Search Engine Optimization. You want SEO for your website if you expect your potential clients to be able to find you when using Google. Not when they type in your business name, but when they are searching for your product or service. Your potential client could type in any umber of crazy search terms like, “best burgers in Calgary” or “save taxes for small business”. As an owner, you don’t always know what your ideal clients are typing in to find you, how could you?

This is just a small part of the work that a great SEO provider will do for you. They’ll tell you what the most popular search terms are for your industry in your city, province or country. It’s a little like detective work and boy is it fun!

Beyond that, we’ll guide you on the best practices to ensure your business if found online. The way it used to work, put key words into your website code and wait, is no more. Google changes the formula used to finds your website, called an algorithm, 3 times every day. Yes that’s right, 3 times daily. So the sit and wait game does not work at all. Today you need to make regular tweaks to your site’s code, keep your content fresh and use Google’s tools such as YouTube or Google+, properly in order to be successful.

So you need a team of SEO advisors to work on your site daily, you need content creators and a marketing manager to pull everything together. FreshInk can provide all of these services for you with ease. We have 4 content creators, a head marketing manager and a team of 25 SEO specialists. Yes that’s right 25. They are dedicated team that work on nothing but SEO. They do not build sites, they are not graphic designers, they concentrate on SEO so they can bring you the BEST of how to be found on Google today!

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