Social Media isn’t really about Social Media… That probably sounded pretty confusing. But what I mean is, you don’t use Social Media because it’s the best marketing tool. You use it because it is a direct connection with your past, present and future clients. You are quite literally able to reach people all day using that cool little device called a smart phone. I’m guessing you’ve heard of those…
The smart phone changed everything, especially how connected we are and how available we are. Social Media is about staying connected and building a relationship with people. Yes a real relationship. Just like online dating, eventually you need to meet to make it real. BUT if you’re looking for business, you might not need to.
We developed 2 large relationships out of country because we were found on LinkedIn. 1 of the companies I never met with and the other did have a local contact that I connected with.
Both are great referral sources for us and have increased our reach.
So if you still think social media is about this: